Category: FACEBOOK ADVERTISING

Facebook banner
FACEBOOK ADVERTISING
Lance MA

Facebook Unveils New Logo to Increase Brand Awareness

Facebook updated its company branding with a new logo that appears with different colours to distinguish each company it owns. Here’s a look at the new logo as it transitions through Facebook, Instagram, and WhatsApp brand colours. Facebook says the new branding is designed for clarity – to make it clear that it’s the parent company of

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Facebook ads specialist in Perth
FACEBOOK ADVERTISING
Lance MA

7 Tips to Make Your Facebook Ads More Effective

7 Tips to Make Your Facebook Ads More Effective There have recently been massive changes to Facebook ads, from new audience targeting strategies, machine learning, and ad types to Facebook ad tools. It is important to stay up to date and be prepared for future changes as we head into 2020.  Below we will discuss

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Facebook Algorithm
FACEBOOK ADVERTISING
Lance MA

The Latest Facebook Algorithm Update of 2019

Organic reach on Facebook’s newsfeed (i.e. reaching an audience through a post without paying Facebook for it) was a relatively easy one for businesses in 2014, however, organic reach on Facebook witnessed its own version of The Great Depression soon after. Users feeds became such a saturated advertising ground that organic reach plummeted to 6.5%, and as

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Facebook vs google ads
FACEBOOK ADVERTISING
Lance MA

Should My Business Run Google or Facebook Ads?

You decided paid advertising is right for your business. …You created a budget and now you’re weighing the options of where you should spend your ad dollars. The two biggest players in the online advertising game are Facebook and Google. Both yield millions of daily users and both have advanced targeting capabilities. However, the platforms

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Facebook Stories
FACEBOOK ADVERTISING
Lance MA

Everything You Need to Know About Facebook Stories

Last year Facebook launched a new feature called Facebook stories, giving users a new way to show friends and family what they’re up to. At first, it was only available on mobile but now have become available on the desktop version. Facebook stories are very similar to Instagram and Snapchat stories, which gives users a

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