How to utilise comments, stories and insight statistics on Instagram.


Make sure to respond to all comments and DM’s. Treat Instagram users the same as customers walking through your shop door, you are always going to get window shoppers, but they should still be treated the same as paying customers.

Responding to negative comments

Unfortunately, this is the reality of social media. Always respond to negative comments, read the comment twice and get someone else to read it to clarify the comment and work out the best way to respond. Never delete negative comments, if people see it and then notice it’s been removed it can seem like you have something to hide. Always be transparent and professional, even if the comment is uncalled for. Take a screenshot of the comment and your response, this is proof of how you handled the situation and can be used as a reference in the future. Respond as soon as you can! Don’t let negative comments escalate, take control of the comment and move on.

Go searching

This strategy is time consuming, however, it pays off big time and is one of the ber ways to grow an organic following of potential customers.

Look for those customers! Chances are you have competitors who already have a good following or even accounts dedicated to your location. (gperthhappenings, @perthvibes, Operthtodo).

Go through accounts in your industry in Perth and go through their followers, star) engaging with these accounts. Chances are their followers are interested in your product/service.

If you are targeting a more international audience do the same thing with an established brand and go through their followers. Start interacting with them. Like their photos and post genuine comments (don’t be too generic or spammy). Make sure you ‘@’ them so they see your comment. You don’t need to follow them jus’ engage with them.


Stories are a great way to engage with your followers and a wider audience through photos and videos you might not want permanently on your feed but would still like people to see. They only last 24hrs, to add a story simply click on the home button and click the camera icon in the top left corner, this will open Instagram’s camera. To use a photo from your phone’s camera roll swipe up and choose the photo you would like to use.

On the top right-hand side, you will see options to download the image, add a sticker, use the pen tool and add text.

Unless you are going live it’s always best to record videos and photos directly to your phone and then post ” them to Instagram. That way you can edit, crop and make layouts etc, before posting.


Don’t forget hashtags, you can use up to 10 on stories. If you don’t want them to be seen cover them with a sticker like a GIF. Don’t make them too small, If Instagram deems them as un-clickable they won’t be active hashtags.


Highlights are a great way to showcase your business and have ‘stories’ always available for people to re-watch. Normal stories on Instagram only last 24hrs whereas highlights stay permanently on your profile. You can categorize highlights into sections. For example, ‘Products’ ‘About us’ ‘Customers’.

You can use any photo or video you have previously added as a story to a permanent highlight.

Stories are also great for showing behind the scenes. This makes your viewers feel Ilke they know you and your brand better, and gives it a personal touch. Highlights are a great way to expand on your bio as you can have themed icons and text to help with your overall branding/theme.

How to create a highlight

1. Once you have posted story click on your profile picture to view it.

2. Click highlights in the bottom right corner.

3. Click new to add a new highlight or if you already have highlights click the one you would like to add it to.

The highlight that has been most recently added to will show first on your profile.


Stickers are a great way to engage with followers and find out your followers opinions. With polls, questions, quizzes and GIFS to name a few options.

Swipe up

If and when you have 10,000 followers you can add a swipe up link which directs customers to a chosen link. This is great to use for product launches, event tickets, sign ups, etc. the other way to use the swipe up feature is paid ads. Paid ads allow any account to use the swipe up feature to direct users to a website or landing page.

Go Live

Once you have mastered posting regular stories, try going live. This is perfect to broadcast an event that is happening to give it a ‘in the moment feel’ if followers can see a photo shoot as it happens or a launch event etc, they feel involved with your brand.

Call to action

Always tell your customers what to do. As silly as it sounds adding text in your stories that says “click the link in the bio” in regards to the post always gets more engagement. I can never believe how many more clicks are received when you tell people to click the link or swipe up!

Stats (insights)

Insights are a great way to see who is engaging with your account. They show what posts are doing the best and what posts aren’t working. Use your stats to improve your account, find out what days are best for engagement, how many website clicks you are getting and how many accounts you have reached.

Activity tab

Interactions: Actions that people take when they engage with your account. This is made up of profile visits and website clicks.

Discovery: Is made up of reach and impressions. Reach is the number of unique accounts that have seen any of your posts. *This is an estimate only.

Impressions are the total number of times that all of your posts have been seen.

Content tab:

The content tab shows you how each individual post has performed by showing you the engagement reach of each post. You can also see insights of stories that you have running and if you have an Instagram promotion (ad) you can see its performance there.

Audience tab:

This tab helps to see if you are reaching your target demographic or not.

You can see your top locations organized by cities or countries, age range of all followers or broken down into gender, and the average times when your followers are on Instagram sorted by hours on a typical day or by days of the week your followers are most active.

This lets you plan and schedule accordingly, or adjust what you are posting and doing to attract more of your target audience.

Want help building your business’ Instagram grow. Call us today at Media Lion.

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