- Tone of voice
Choosing a tone of voice for your account is an important decision as it’s how you
communicate with your audience. If you are a brand or product you might use a
third person voice. @frank_bod do an amazing job of this, all their posts are in the
voice of ‘Frank’ who’s voice is the caption of all the Instagram photos, the website
This is great for a company the size of Frank Body as the account can be run by multiple people who can step in as Frank, it also creates a fun tone to the brand and makes it unique.
If you are a freelancer with no team you might want to use first person and connect as yourself to give your account a personable and approachable feel. You might want to speak as a team, or create a unique voice for your brand. Think of who your target audience is and decide what tone you feel would best appeal to them.
- Be consistent
Instagram rewards accounts for regular posting and interacting on Instagram.
Ideally post 1-2 times per day and always have a story running. The minimum
should be 3 posts per week. Be sure to check Instagram regularly and answer all
comments and direct messages.
Put the most important text first! Instagram only displays the first two lines of text
and then requires users to click “more” to display the rest of the text. Keep your
main point to the first two lines and any secondary text below. Remember social
media is instant, what you see is what you get. This doesn’t mean you shouldn’t
post more than two lines. Your caption can be as long as you feel it needs to be,
just keep in mind the first two lines need to grab the viewer’s attention so that they
continue to read the entire caption, you can use up to 2,200 characters in captions.
- Geo tag
Make sure to add a location to your posts, not only do posts with locations get
better interaction it can also help potential clients find you. – Posts with a location
tag get 79% more engagement. (smperth.com)
à Creating your own content
When you are taking photos, videos and stories on Instagram, film and shoot on
your phone. This gives you the ability to edit and perfect the image before you post
- Types of posts
Standard photo. Easy to create and edit. Standard photos also let you tag
products that show the price of the product and allow the customer to shop
the product through Instagram and checkout on your website.
Videos are great to give a deeper insight into your business. Video usually
gets more views than standard photos.
Carousel lets you have up to 10 photos in one post. This way you have one
photo as a ‘cover’ photo and up to 9 photos that sit behind it. Think of it as a
mini photo album. Carousel is great if you have multiple photos that are too
similar to be seperate posts but you’d like to be able to show them. It is also
great for before and afters posts.
- Content ideas
• Quotes relevant to your product/service
• Tips and tricks relevant to your industry
• User generated content
• Short videos
• Q+A session via live or stories
• Behind the scenes of your office/workplace
• Meet the team (even if it’s just you)
• Use polls and questions in stories
• Do a collaboration with complementing brands
• Find stock images that fit with your brand using unsplash and pixabay
• Shout out to other local businesses (coffee, lunch, printing) anyone
you use or buy from
• Post information about your product/service, go into detail
• Show your work in progress
• Post stories of your day to day life on stories (always try and have a
There are many reasons to use hashtags and many different ways to implement
them. Hashtags show your photo to a larger audience (including people who don’t
Hashtags for Local businesses
If you are aiming at targeting a local audience use hashtags that are specifically for
that location. The more the hashtags you use directly relate to what your business
is about the more of an engaged audience you will get. Make sure you create your
own unique hashtags to create user generated content!
Eg. #perthsmallbusiness #perthcupcakes #perthplumber #perthhair #perthskin
Look at whos doing well in your niche (competitors and audience) and use some of
their hashtags that are relevant to your business. Compile them in the notes
section of your phone in sets of 30.
Have different sets of hashtags for different images. Make sure that the hashtags
you use relate directly to your image.
Make sure you don’t use the same 30 for every photo or Instagram will penalise
you and not show your photo to as many people.
You can use a few consistent hashtags in each set, for example if your business has
its own hashtag. Just don’t post the same 30 for every single post.
Make sure to use all 30 hashtags, each hashtag is giving you a chance to be seen
more so make sure you use them!
If you are posting without using a scheduling app (which is the best way to get
maximum engagement) copy your 30 hashtags from the notes section in your
phone and post them into the first comment of your post, directly after posting your
image/video. This keeps your post looking neat and leaves out hashtags if you
automatically post to facebook from Instagram. Depending on what scheduling app
you are using (if you choose to use one) you will most likely need to put the
hashtags in your caption. Many people separate their caption from their hashtags
by using 4 dots and then their hashtags. You can add these four dots in your notes
section above your hashtags. Don’t forget to delete your hashtags if you are posting
to Facebook via Instagram.
Look into your stats. In the ‘insights’ tab. Go to the content tab, click on a photo
and look at impressions “from hashtags”. This shows how many people saw your
post from your hashtags. You will soon be able to figure out which hashtag groups
are performing the best.
- Finding hashtags
Click on the magnifying glass on Instagram and type in a keyword then click ‘tags’.
For example type in “Perth”. Instagram will display the current trending hashtags
for the word ‘Perth’. Keep in mind Instagram displays hashtags in order of trending
and not popularity so do your research! Take a look at some large accounts
dedicated to Perth and look at what hashtags they are using. You can then add
appropriate hashtags to your collection.
- 11. Hashtag growth strategy
1. Post an image with 30 hashtags.
2. Click on the first hashtag. Like 20 of the most recent photos for that hashtag.
3. Do this for each of your 30 hashtags.
4. Comment on any photo you genuinely like.
*Tip: never like too many of the same hashtags and don’t scroll through them
faster than you would normally.
Instagram is a platform for sharing and being part of a community. It rewards its
users for being active by sharing, replying and liking posts.
Invest your time in Instagram, and you will see the benefits. Instagram is a time
consuming platform. As previously mentioned Instagram rewards you for spending
time, engaging and being active. If your account is receiving lots of likes and
comments you can only see the last 75 notifications. This means you need to be
checking and replying to comments and likes multiple times a day. You wouldn’t let
a customer stand in your shop without talking to them, think of responding and
engaging in the same way. The more time you spend engaging with your
community the larger your community will become. Although it takes time you
don’t have to invest money into this strategy and the results will speak for
- Ask questions
Ask questions in your post captions and stories. Asking a question in a photo
caption is a great way to get comments, once your post has a few comments it
encourages more people to comment. Try using the “questions” “quiz” and “poll”
stickers on Instagram stories to engage and get feedback from your followers.
Share the love! Comment on other pages, this gets your name out on other peoples
pages and will show your business name and comment in the comments section to
all their followers. This can also create a relationship between you and other
businesses and users. This often creates a great “comment for comment” style
relationship. You’ll start to notice accounts that you regularly comment on may
start to regularly comment on your profile.
Just like commenting, be sure to like others images too! Think of instagram not
only as a business and sales platform but also as an online community.
- DM’s (Direct messages)
When Instagram for business first started a lot of people noted “No DM’s” in their
bio. Since then we have seen a massive shift where brands are now encouraging
followers to message them via DM. It creates trust, a personable element and a
direct point of contact, without the need to leave the Instagram platform.
Need help with building or improving your businesses Instagram? Message us now at the Media Lion Digital Marketing Agency